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FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 6 Documents
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Search results for , issue "Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES" : 6 Documents clear
The Influence of Customer Perceived Value toward Customer Satisfaction in Jababeka Golf & Country Club Ihsan Hadiansah
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.561 KB) | DOI: 10.33021/firm.v2i2.334

Abstract

This study was look into the factors that influence customer satisfaction in Jababeka Golf & Country Club. It is important to find out the factors that influence consumer Satisfaction. In this study, the researcher used questionnaires with Likert scales and 452 samples as quantitative method and STATISTICAL SOFTWARE v16.0 to analyze the collected data. The research set up 3 independent variables that might influence consumer Satisfaction toward Jababeka Golf & Country Club. From the outcome of research, the researcher found out among the three variables that are functional value, emotional value, and social value. Functional value, emotional value, and social value has significant influence consumer Satisfaction toward Jababeka Golf & Country Club. Functional value is the dominant factor that has the deepest impact toward Jababeka Golf & Country Club
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL MEDIASI Marshella Riyanto; Yunita Ismail Masjud
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.742 KB) | DOI: 10.33021/firm.v2i2.335

Abstract

The study was made based on Honda Beat motorcycle sales decline in sales data from CV Lestari Motor Jonggol. Therefore, the purpose of the study is to determine the effect of product attributes on purchasing decisions through buying interest as a mediation variable. The research method is quantitative research with descriptive-explanatory study type using product attribute as exogenous variable, buying interest as mediation variable, and purchase decision as endogenous variable with 17 manifest variables. The object of the research is the user of Honda Beat motorcycle who made a purchase at CV Lestari Motor Jonggol. Sampling using non-probability sampling method with accidental sampling technique. The study was conducted by distributing questionnaires containing closed questions to 100 respondents. Data analysis used descriptive analysis such as percentage analysis and index analysis, and statistical analysis in the form of Structural Equation Modeling analysis with Partial Least Square and mediation effect analysis. Based on the result of research known that product attribute influence purchasing decision through buying interest as mediation variable that acts as partial mediator, so can conclude that there is influence of product attribute to purchasing decision through buying interest as mediating variable to consumer of Honda Beat motorcycle in CV Lestari Motor Jonggol 
PROSES REKRUTMEN DAN SELEKSI PERUSAHAAN KELUARGA (STUDI KASUS SEKTOR USAHA KECIL DAN MENENGAH DI KOTA PALEMBANG) Dedi Rianto Rahadi; Filda Rahmiati
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.992 KB) | DOI: 10.33021/firm.v2i2.336

Abstract

Recruitment and selection is one of the planning process within a company. The family company is no exception to prepare recruitment and selection to obtain the appropriate employee with the needs by promoting competence and professionalism. The purpose of research to find out how the process of recruitment and selection of family companies, especially small and medium enterprises (SMEs) in the city of Palembang. Research methodology used with qualitative approach, where the research process is done based on the understanding of the methodology that investigate a social phenomenon and human problems. The results showed that the recruitment and selection process still uses the centralization technique, where the family still plays an important role in determining the employees. Employee selection is only short-lived and employee status more work as part-time employee. Suggested suggestions, family companies should keep professionalism and competence priority by providing an open space for everyone in the recruitment and selection process.
ANALISIS SERVUCTION MODEL JASA PENDIDIKAN SD MULIA DHARMA DI PONTIANAK Arief Hartono
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.53 KB) | DOI: 10.33021/firm.v2i2.332

Abstract

AbstractMarketing activities are needed in all sectors of business and organizations. Schools which offer education services also need marketing for student intakes that generates revenues for the school. The key to marketing success of a school is the satisfaction of students and their parents, especially Primary School level where parents play an important role in making decision which school to enroll. But customers’ satisfaction doesn’t come automatically, it depends on how the marketers can satisfy their customers. Four factors directly influence service experience of customers : servicescape (physical evidence), contact personnel/service providers, other customers, and organizations and systems. The writer made a study on the servuction model of SD Mulia Dharma in Pontianak using  descriptive method involving the whole population, students and parents, as respondents. It is concluded that most respondents are not satisfied with the school’s servicescape, some teachers’ communication skills, and the Foundation’s low willingness to develop the school. The management of the school is recommended to improve the school’s physical environment, teachers’ communication skills and build communications with the students’ parents represented by Komite Sekolah (School Committee).
ANALISIS STRATEGI IMPLEMENTASI MEDIA SOSIAL (STUDI KASUS UKM “XYZ”) Pandu Adi Cakranegara; Ety Susilowati
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (926.66 KB) | DOI: 10.33021/firm.v2i2.337

Abstract

Social media is is currently a trend for the company. It is free of charge and offer enormous benefit for the company. The purpose of this study is to find out how SME sector in implementing social media in the operational activities of its business? The research methodology used is case study with qualitative approach. The results of the study show In general, the SME sector has not optimally develop social media in promoting the company's business. The selection of social media tools is less precise. Instead some SMEs using all the plafform social media. Social media content is not yet optimal and contains information, videos or images that are not congested with company goals. Suggestions for SMEs are they can do the selection of models in accordance with their needs of such models. One example of the model is the model developed by Isra Garcia. In conclusion, social media options need to be suitable in with user needs.
HOW ATTITUDINAL AND BEHAVIOURAL LOYALTY IS FORMED? A CASE OF GARUDA INDONESIA’S CUSTOMER SATISFACTION Kunthi A. Kusumawardani; Veronica Elsya; Suresh Kumar
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.557 KB) | DOI: 10.33021/firm.v2i2.333

Abstract

The purpose of this research is to examine service quality and perceived price fairness in airline industry and how these variables influences customer satisfaction and attitudinal and behavioural loyalty. The research is based on the sample of 304 Garuda Indonesia’s customers who have completed 37 questions questionnaire. This research uses Structural Equation Modelling (SEM) to analyse the responses. The research concludes that tangibility, assurance, and empathy are factors in service quality that significantly influence customer satisfaction. Furthermore, customer satisfaction and perceived price fairness also influence attitudinal and behavioural loyalty. This research is limited on the evaluation of Garuda Indonesia airlines among Indonesian passengers. Thus, this research cannot be generalised to the other airline passengers, in Indonesia or other countries. This research provides the first insight of Indonesian national airline, Garuda Indonesia, especially in the terms and relationship of perceived price fairness, customer satisfaction, and attitudinal and behavioural loyalty. 

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